Apart from assessing the effectiveness of the media campaign on the visibility and positive reputation of the event itself, the analysis also assesses the effects for sponsors, measuring the quantity, frequency, and quality of their media visibility in the context of the Rijeka Carnival.

Key services to help PR and marketing teams to coordinate and control activities in different markets for the world’s largest furniture retailer.

Media analysis was focused on targeted key topics in the observed period, with an emphasis on tonality, which shows whether the way of reporting on these topics was positive or negative.