Renault Nissan Croatia - Benchmark
BENCHMARK ANALYSIS OF AUTOMOTIVE INDUSTRY IN THE MEDIA
The aim of the analysis is to determine the representation of the observed brands in the media, the quality of media coverage of each brand and their models, and thus present the effectiveness of media performance of Renault, Dacia and Nissan brands compared to the observed competitors.
Apart from the quantitative elements, the analyses contain additional qualitative variables which we used to present the visibility in the media with special emphasis on the reach of media publications, subject status and value orientation of the publications (positive, negative, neutral), based on which we provide feedback to the client on the effect of their PR activities.
Depending on the quantity of media publications, their reach, value, subject status, and their orientation, we draw conclusions about the image sent by the media to the public about the observed models, promotional activities, sales campaigns, and the brand as a whole.
Countries
Croatia, Serbia, Slovenia
Beginning of cooperation
2011.
Media sample
Selected 50 media (per country)