{"id":3828,"date":"2025-02-14T10:25:29","date_gmt":"2025-02-14T10:25:29","guid":{"rendered":"https:\/\/www.medianet.hr\/?p=3828"},"modified":"2026-08-19T15:02:14","modified_gmt":"2026-08-19T15:02:14","slug":"influencer-marketing-kreirajte-uspjesnu-influencer-marketing-kampanju-u-5-koraka","status":"publish","type":"post","link":"https:\/\/www.medianet.hr\/en\/influencer-marketing-kreirajte-uspjesnu-influencer-marketing-kampanju-u-5-koraka\/","title":{"rendered":"Influencer marketing: Kreirajte uspje\u0161nu influencer marketing kampanju u 5 koraka"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3828\" class=\"elementor elementor-3828\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3df020 elementor-section-full_width elementor-section-height-full elementor-section-height-default elementor-section-items-middle\" data-id=\"e3df020\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f76a81e\" data-id=\"f76a81e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d105618 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"d105618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Kreirajte uspje\u0161nu influencer marketing kampanju u 5 koraka<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb4e7ed elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"eb4e7ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Kreirajte uspje\u0161nu influencer marketing kampanju u 5 koraka<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b853b5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b853b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ab1661\" data-id=\"0ab1661\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-357a6c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"357a6c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dc7d45c\" data-id=\"dc7d45c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8333999 elementor-widget elementor-widget-text-editor\" data-id=\"8333999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shvatili ste potencijal influencer marketinga i \u017eelite ga iskoristiti za promociju svojih proizvoda ili usluga? Ali ne znate odakle krenuti?<\/p>\n<p>Izrada jasnog plana kampanje pomo\u0107i \u0107e vam da definirate svoje korake i pratite rezultate.<\/p>\n<p>Evo kako to u\u010diniti u 5 koraka:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729d88b elementor-widget elementor-widget-heading\" data-id=\"729d88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Korak 1. Postavite jasne ciljeve kampanje<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da8f6d3 elementor-widget elementor-widget-text-editor\" data-id=\"da8f6d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Za\u0161to vam treba influencer marketing? Uobi\u010dajeni razlozi uklju\u010duju:<\/p>\n<ul>\n<li>Pove\u0107anje svijesti o brendu<\/li>\n<li>Pove\u0107anje prometa na web stranici<\/li>\n<li>Pove\u0107anje prodaje.<\/li>\n<\/ul>\n<p>Jasno razumijevanje va\u0161eg cilja pomo\u0107i \u0107e vam da odlu\u010dite o pravoj strategiji objavljivanja i u\u010dinkovito rasporedite resurse. Idealan cilj trebao bi biti mjerljiv, na primjer, pove\u0107anje prodaje za 10%, pove\u0107anje prometa na web stranici za 20% ili stjecanje 1.000 novih pratitelja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d65551 elementor-widget elementor-widget-heading\" data-id=\"6d65551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Korak 2. Upoznajte svoju publiku<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dca27f elementor-widget elementor-widget-text-editor\" data-id=\"5dca27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prije nego \u0161to mo\u017eete utjecati na publiku, morate ju razumjeti.<\/p>\n<ul>\n<li>\u0160to im je va\u017eno?<\/li>\n<li>Na kojim platformama provode vrijeme?<\/li>\n<li>Kakav sadr\u017eaj najvi\u0161e vole?<\/li>\n<\/ul>\n<p>Ovo razumijevanje omogu\u0107uje vam da odaberete najbolje na\u010dine za povezivanje s njima. Mo\u0107i \u0107ete isporu\u010diti sadr\u017eaj koji vole, maksimizirati njihov anga\u017eman i potencijalno pove\u0107ati profit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c314bb elementor-widget elementor-widget-heading\" data-id=\"7c314bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Korak 3. Odaberite pravog influencera<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ad574 elementor-widget elementor-widget-text-editor\" data-id=\"f3ad574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sada kada znate svoje ciljeve i publiku, vrijeme je za odabir influencera. Ve\u0107 smo spomenuli <a href=\"https:\/\/www.medianet.hr\/en\/influencer-marketing-kako-odabrati-pravog-influencera-za-suradnju\/\">\u010detiri glavne vrste influencera na dru\u0161tvenim mre\u017eama<\/a>, ali broj pratitelja nije jedini faktor koji trebate razmotriti.<\/p>\n<p>Tra\u017eite influencere \u010dije vrijednosti i stil odgovaraju va\u0161em brendu.<\/p>\n<p>Na primjer, ako prodajete proizvode za djecu, odaberite influencera koji dijeli sadr\u017eaj o roditeljstvu.<\/p>\n<p>No, kakav tip influencera trebate odabrati?<\/p>\n<p>Ako prodajete hranu od prirodnih sastojaka, tra\u017eite roditelja koji nagla\u0161ava zdrave izbore za svoju djecu.<\/p>\n<p>Ako prodajete dizajnersku dje\u010dju odje\u0107u odva\u017enog stila, potra\u017eite nekonvencionalnog roditelja koji voli zabavu i netradicionalni pristup obiteljskom \u017eivotu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940adfd elementor-widget elementor-widget-heading\" data-id=\"940adfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Korak 4. Isplanirajte svoju strategiju sadr\u017eaja<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97d52a7 elementor-widget elementor-widget-text-editor\" data-id=\"97d52a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spontano i kaoti\u010dno objavljivanje ne donosi rezultate. Sura\u0111ujte s influencerom kako biste kreirali plan sadr\u017eaja koji pokriva du\u017ei period s vi\u0161e objava. Odlu\u010dite o vrstama sadr\u017eaja, u\u010destalosti objavljivanja i najboljim vremenima za objave.<\/p>\n<p>Neka sadr\u017eaj bude autenti\u010dan za influencera i dopustite im da poka\u017eu svoju osobnost. Publika lako prepozna kada sadr\u017eaj njihovog najdra\u017eeg influencera ne djeluje autenti\u010dno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cf120 elementor-widget elementor-widget-heading\" data-id=\"43cf120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Korak 5. Mjerite rezultate i optimizirajte sadr\u017eaj<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-717de6a elementor-widget elementor-widget-text-editor\" data-id=\"717de6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Provjerite donose li va\u0161i napori \u017eeljene rezultate analiziranjem sljede\u0107ih metrika:<\/p>\n<ul>\n<li><strong>Doseg.<\/strong> Pogledajte koliko je ljudi vidjelo va\u0161 sadr\u017eaj kako biste razumjeli koliko se va\u0161a poruka pro\u0161irila.<\/li>\n<li><strong>Anga\u017eman. <\/strong>Mjerite lajkove, komentare, dijeljenja i interakcije kako biste procijenili reakcije publike.<\/li>\n<li><strong>Sentiment. <\/strong>Analizirajte jesu li reakcije na va\u0161 brend pozitivne, negativne ili neutralne<\/li>\n<li><strong>Konverzije.<\/strong> Pratite radnje poput kupnji ili prijava kako biste vidjeli koliko va\u0161a kampanja pokre\u0107e rezulta.<\/li>\n<\/ul>\n<p>Koristite ove uvide kako biste unaprijedili budu\u0107e kampanje influencer marketinga.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5179d92 elementor-widget elementor-widget-heading\" data-id=\"5179d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Alati za mjerenje kampanja influencer marketinga<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a046bfe elementor-widget elementor-widget-text-editor\" data-id=\"a046bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>U influencer marketingu vi niste ti koji objavljujete sadr\u017eaj\u2014netko drugi ga dijeli na svom profilu. To \u010dini pra\u0107enje u\u010dinkovitosti va\u0161e kampanje pomo\u0107u osnovnih alata dru\u0161tvenih mre\u017ea gotovo nemogu\u0107im. Analitika povezana s va\u0161im poslovnim ra\u010dunom ne\u0107e vam pokazati koliko su uspje\u0161ne objave na profilu influencera.<\/p>\n<p>Istina, mo\u017eete pitati osobu s kojom sura\u0111ujete da podjeli s vama metrike, ali:<\/p>\n<ul>\n<li>Prvo, to je nezgodno &#8211; ovisite o tre\u0107oj strani.<\/li>\n<li>Drugo, ako se va\u0161a kampanja odvija na vi\u0161e platformi, prikupljanje i analiza podataka s razli\u010ditih mjesta postaje komplicirana.<\/li>\n<\/ul>\n<p>Rje\u0161enje?<\/p>\n<p><a href=\"https:\/\/www.metricom.io\/#about\">Alati tre\u0107e strane za dru\u0161tveno oslu\u0161kivanje<\/a>. Oni vam omogu\u0107uju pra\u0107enje svih dru\u0161tvenih ra\u010duna na jednom mjestu &#8211; brzo i u\u010dinkovito. Osim toga, sami prikupljate uvide i donositi objektivne zaklju\u010dke o napretku va\u0161e kampanje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17288c8 elementor-widget elementor-widget-heading\" data-id=\"17288c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Metricom, va\u0161 pouzdani saveznik za influencer marketing<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7c316 elementor-widget elementor-widget-text-editor\" data-id=\"2a7c316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Metricom je pouzdani alat za prikupljanje i analizu povratnih informacija korisnika s dru\u0161tvenih mre\u017ea. Poma\u017eemo brendovima da shvate \u0161to ljudi misle o njima kako bi uz prave uvide mogli unaprijediti svoj brend i marketin\u0161ke kampanje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712b73e elementor-widget elementor-widget-image\" data-id=\"712b73e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Metricom-Kako-odabrati-pravog-influencera-1024x566.png\" class=\"attachment-large size-large wp-image-3833\" alt=\"Metricom Kako odabrati pravog influencera\" srcset=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Metricom-Kako-odabrati-pravog-influencera-1024x566.png 1024w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Metricom-Kako-odabrati-pravog-influencera-300x166.png 300w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Metricom-Kako-odabrati-pravog-influencera-768x424.png 768w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Metricom-Kako-odabrati-pravog-influencera-1536x849.png 1536w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Metricom-Kako-odabrati-pravog-influencera-18x10.png 18w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Metricom-Kako-odabrati-pravog-influencera.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c49920c elementor-widget elementor-widget-text-editor\" data-id=\"c49920c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kako to radimo?<\/strong><\/p>\n<p>Prikupljamo spominjanja va\u0161eg brenda s glavnih dru\u0161tvenih mre\u017ea (Instagram, Facebook, TikTok, YouTube, LinkedIn, X (biv\u0161i Twitter) i Reddit) te platformi za recenzije, a zatim ih analiziramo.<\/p>\n<p>U osnovi, odgovaramo na klju\u010dna pitanja: <strong>Tko govori o va\u0161em brendu, kada, gdje i na koji na\u010din?<\/strong><\/p>\n<p>Metricom pru\u017ea jasan pregled va\u0161ih metrika putem vizualnih nadzornih plo\u010da i prilago\u0111enih izvje\u0161\u0107a. Tako\u0111er mo\u017eete postaviti trenutne obavijesti koje vas upozoravaju na nagli porast negativnih komentara, neobi\u010dno velik broj spominjanja ili druge klju\u010dne metrike.<\/p>\n<p>Evo kako mo\u017eete koristiti Metricom za svoje kampanje s influencerima:<\/p>\n<ul>\n<li><strong>Definirajte <\/strong><strong><em>share of voice<\/em><\/strong><strong> (SOV) na dru\u0161tvenim mre\u017eama<\/strong>. Provjerite kako va\u0161 brend stoji u odnosu na konkurenciju pra\u0107enjem spominjanja i anga\u017emana na svim platformama.<\/li>\n<li><strong>Mjerite doseg i anga\u017eman kampanje<\/strong>. Provjerite koliko je ljudi vidjelo va\u0161u objavu i kako su reagirali na prikazani sadr\u017eaj.<\/li>\n<li><strong>Analizirajte sentiment publike<\/strong>. Metricomova AI tehnologija otkriva jesu li spominjanja pozitivna, neutralna ili negativna, pru\u017eaju\u0107i vam uvid u percepciju va\u0161eg brenda.<\/li>\n<li><strong>Identificirajte najuspje\u0161nije influencere.<\/strong> S Metricomom mo\u017eete utvrditi koji influenceri generiraju najvi\u0161e anga\u017emana i planirati budu\u0107e aktivnosti.<\/li>\n<li><strong>Pratite konverzije i ROI.<\/strong> Pove\u017eite aktivnosti influencera s klju\u010dnim rezultatima\u2014prodajom, prijavama i drugim ciljevima. Metricom pokazuje koliko va\u0161a kampanja utje\u010de na prihode<strong>.<\/strong><\/li>\n<li><strong>Uo\u010dite trendove i aktualne teme.<\/strong> Pratite \u0161to je trenutno zanimljivo va\u0161oj publici. Metricom poma\u017ee vama i va\u0161im influencerima ostati u toku s relevantnim temama.<\/li>\n<\/ul>\n<p>Zanima vas kako Metricom izgleda u praksi? Presko\u010dimo pri\u010du &#8211; <a href=\"https:\/\/www.metricom.io\/registration-metricom\">rezervirajte besplatnu demonstraciju<\/a> i sami isprobajte Metricom.<br \/><br \/><strong>Pro\u010ditajte povezane \u010dlanke:<br \/><\/strong><a href=\"https:\/\/www.medianet.hr\/en\/influencer-marketing-sve-sto-trebate-znati\/\">Influencer marketing \u2013 sve \u0161to trebate znati<\/a><br \/><a href=\"https:\/\/www.medianet.hr\/en\/influencer-marketing-kako-odabrati-pravog-influencera-za-suradnju\/\">Kako odabrati pravog influencera za suradnju?<\/a><br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Influencer marketing omogu\u0107uje brendovima da dosegnu ciljanu publiku kroz autenti\u010dne preporuke influencera. Klju\u010d uspjeha je odabir pravog influencera, jasna strategija sadr\u017eaja i precizno mjerenje rezultata kampanje.<\/p>","protected":false},"author":1,"featured_media":3829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"ocean_front_end_style_editor":"no","ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-mn","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako kreirati uspje\u0161nu influencer marketing kampanju u 5 koraka<\/title>\n<meta name=\"description\" content=\"Planirate influencer kampanju? 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