{"id":3786,"date":"2025-02-13T14:18:37","date_gmt":"2025-02-13T14:18:37","guid":{"rendered":"https:\/\/www.medianet.hr\/?p=3786"},"modified":"2026-08-19T15:02:17","modified_gmt":"2026-08-19T15:02:17","slug":"influencer-marketing-kako-odabrati-pravog-influencera-za-suradnju","status":"publish","type":"post","link":"https:\/\/www.medianet.hr\/en\/influencer-marketing-kako-odabrati-pravog-influencera-za-suradnju\/","title":{"rendered":"Influencer marketing: Kako odabrati pravog influencera za suradnju?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3786\" class=\"elementor elementor-3786\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3df020 elementor-section-full_width elementor-section-height-full elementor-section-height-default elementor-section-items-middle\" data-id=\"e3df020\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f76a81e\" data-id=\"f76a81e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d105618 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"d105618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Kako odabrati pravog influencera za suradnju?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb4e7ed elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"eb4e7ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Kako odabrati pravog influencera za suradnju?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b853b5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b853b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ab1661\" data-id=\"0ab1661\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-357a6c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"357a6c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dc7d45c\" data-id=\"dc7d45c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8333999 elementor-widget elementor-widget-text-editor\" data-id=\"8333999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Najte\u017ei dio pokretanja influencer marketing kampanje je odabrati pravu osobu za suradnju. Trebate nekoga tko se istinski povezuje s va\u0161om publikom i mo\u017ee utjecati na njihove odluke. Ali s toliko utjecajnih osoba na dru\u0161tvenim mre\u017eama, odakle po\u010deti?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4743418 elementor-widget elementor-widget-heading\" data-id=\"4743418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Odaberite tip influencera <\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c103f elementor-widget elementor-widget-text-editor\" data-id=\"d6c103f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mo\u017eete zapo\u010deti odabirom izme\u0111u \u010detiri glavne kategorije: mega, macro, micro i nano influenceri. Svaki tip ima svoje prednosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729d88b elementor-widget elementor-widget-heading\" data-id=\"729d88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Mega-influenceri: slavne osobe<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da8f6d3 elementor-widget elementor-widget-text-editor\" data-id=\"da8f6d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To su ve\u0107inom glumci, glazbenici ili sporta\u0161i \u2013 javne osobe s milijunima pratitelja. Njihove objave mogu postati viralne za nekoliko minuta i do\u0107i do ogromne publike. Oni nisu klasi\u010dni influenceri, ali su ve\u0107inom otvoreni za suradnje s brendovima.<\/p>\n<p>Kvaka? Cijena suradnje s takvim tipom influencera je visoka, a njihova povezanost sa pratiteljima nije uvijek vrlo osobna. Ljudi ih vide kao nedodirljive te nekada smatraju da promoviraju proizvode isklju\u010divo zbog novca, a ne jer zaista vole i podr\u017eavaju taj brend. Manjak povjerenja izme\u0111u mega-influencera i njihove publike manifestira se s ni\u017eim konverzijama. Ali ako je va\u0161 cilj podizanje svijesti o va\u0161em brendu, oni su savr\u0161eni.<\/p>\n<ul>\n<li><strong>Veli\u010dina publike<\/strong>: preko 1 milijun pratitelja<\/li>\n<li><strong>Savr\u0161eni ako trebate<\/strong>: vidljivost<\/li>\n<li><strong>Prednosti<\/strong>: Velik doseg i visoka vidljivost<\/li>\n<li><strong>Nedostaci<\/strong>: Cijene suradnji s ovim tipom influencera su visoke, a ne u\u017eivaju toliko povjerenje publike kao oni s manjom publikom<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e664a elementor-widget elementor-widget-image\" data-id=\"b5e664a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"955\" height=\"214\" src=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Mario-Mandzukic.png\" class=\"attachment-large size-large wp-image-3795\" alt=\"Influencer marketing Mario Mandzukic\" srcset=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Mario-Mandzukic.png 955w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Mario-Mandzukic-300x67.png 300w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Mario-Mandzukic-768x172.png 768w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Mario-Mandzukic-18x4.png 18w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-432c89e elementor-widget elementor-widget-image\" data-id=\"432c89e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Mario-Mandzukic-Instagram-1024x723.png\" class=\"attachment-large size-large wp-image-3796\" alt=\"Influencer marketing Mario Mandzukic Instagram\" srcset=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Mario-Mandzukic-Instagram-1024x723.png 1024w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Mario-Mandzukic-Instagram-300x212.png 300w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Mario-Mandzukic-Instagram-768x542.png 768w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Mario-Mandzukic-Instagram-18x12.png 18w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Mario-Mandzukic-Instagram.png 1268w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d69cb elementor-widget elementor-widget-text-editor\" data-id=\"f6d69cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mega-influencer <a href=\"https:\/\/www.instagram.com\/mariomandzukic\">Mario Mand\u017euki\u0107<\/a> spominje brend odje\u0107e koju nosi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555ea29 elementor-widget elementor-widget-heading\" data-id=\"555ea29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Macro-influenceri: zvijezde dru\u0161tvenih mre\u017ea<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dca27f elementor-widget elementor-widget-text-editor\" data-id=\"5dca27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To su \u010desto stru\u010dnjaci iz industrije, blogeri ili internetske li\u010dnosti. Imaju sna\u017enu prisutnost i publiku koju zanima specifi\u010dna tema za razliku od mega-influencera koji privla\u010de publiku razli\u010ditih interesa. To zna\u010di da \u0107ete lak\u0161e doprijeti do ciljane publike koju \u0107e zanimati upravo va\u0161 sadr\u017eaj.<\/p>\n<p>Mo\u017eda ne dose\u017eu milijune, ali svejedno mogu predstaviti va\u0161 brend velikom broju ljudi. Pritom imaju odnos s publikom koji u\u017eiva vi\u0161e povjerenja od slavnih osoba. Macro-influenceri su sjajna sredina ako tra\u017eite \u0161irok doseg, a imate manji bud\u017eet.<\/p>\n<ul>\n<li><strong>Veli\u010dina publike<\/strong>: 100 tisu\u0107a \u2013 1 milijun pratitelja<\/li>\n<li><strong>Najbolje za<\/strong>: ostvariti velik doseg s manjim bud\u017eetom<\/li>\n<li><strong>Prednosti<\/strong>: visoka vidljivost, mogu\u0107nost ciljanja specifi\u010dnih publika, cjenovno pristupa\u010dniji od mega-influencera<\/li>\n<li><strong>Nedostaci<\/strong>: manja stopa povjerenja i osobne povezanosti s publikom u odnosu na nano-influencere<br \/><br \/><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc85b8b elementor-widget elementor-widget-image\" data-id=\"fc85b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"831\" height=\"260\" src=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Ela-Dvornik.png\" class=\"attachment-large size-large wp-image-3799\" alt=\"Influencer marketing Ela Dvornik\" srcset=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Ela-Dvornik.png 831w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Ela-Dvornik-300x94.png 300w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Ela-Dvornik-768x240.png 768w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Ela-Dvornik-18x6.png 18w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4fdcb elementor-widget elementor-widget-image\" data-id=\"6f4fdcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"881\" src=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Ela-Dvornik-Instagram.png\" class=\"attachment-large size-large wp-image-3800\" alt=\"Influencer marketing Ela Dvornik Instagram\" srcset=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Ela-Dvornik-Instagram.png 991w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Ela-Dvornik-Instagram-300x267.png 300w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Ela-Dvornik-Instagram-768x683.png 768w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Ela-Dvornik-Instagram-13x12.png 13w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807f604 elementor-widget elementor-widget-text-editor\" data-id=\"807f604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Macro-influencer <a href=\"https:\/\/www.instagram.com\/elladvornik\/\" data-wplink-edit=\"true\">Ella Dvornik-Pearce<\/a> promovira sportsku odje\u0107u<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c314bb elementor-widget elementor-widget-heading\" data-id=\"7c314bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Micro-influenceri: osobe od povjerenja<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ad574 elementor-widget elementor-widget-text-editor\" data-id=\"f3ad574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Micro-influenceri imaju usko povezanu zajednicu koja im vjeruje. Obi\u010dno se fokusiraju na odre\u0111enu ni\u0161u, poput fitnessa, ljepote ili tehnologije. Pratitelji ih do\u017eivljavaju kao iskrene stru\u010dnjake u njihovom podru\u010dju.<\/p>\n<p>Ako \u017eelite doprijeti do precizno ciljane publike i izgraditi autenti\u010dno povjerenje oko svog brenda, micro-influenceri mogu donijeti izvrsne rezultate bez velikih tro\u0161kova.<\/p>\n<ul>\n<li><strong>Veli\u010dina publike<\/strong>: 10 \u2013100 tisu\u0107a pratitelja<\/li>\n<li><strong>Najbolje za<\/strong>: brendove koji \u017eele izgraditi povjerenje i ciljati specifi\u010dna tr\u017ei\u0161ta (po spolu, dobi, interesima\u2026)<\/li>\n<li><strong>Prednosti<\/strong>: visoke stope anga\u017emana i preporuke kojima se vjeruje<\/li>\n<li><strong>Nedostaci<\/strong>: ograni\u010den doseg u usporedbi s mega ili macro-influencerima<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98a19fa elementor-widget elementor-widget-image\" data-id=\"98a19fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"270\" src=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Tea-Mamut.png\" class=\"attachment-large size-large wp-image-3804\" alt=\"Influencer marketing Tea Mamut\" srcset=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Tea-Mamut.png 727w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Tea-Mamut-300x111.png 300w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Tea-Mamut-18x7.png 18w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e2544 elementor-widget elementor-widget-image\" data-id=\"15e2544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Tea-Mamut-Instagram-1024x714.png\" class=\"attachment-large size-large wp-image-3803\" alt=\"Influencer marketing Tea Mamut Instagram\" srcset=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Tea-Mamut-Instagram-1024x714.png 1024w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Tea-Mamut-Instagram-300x209.png 300w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Tea-Mamut-Instagram-768x536.png 768w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Tea-Mamut-Instagram-18x12.png 18w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Tea-Mamut-Instagram.png 1217w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413c4fc elementor-widget elementor-widget-text-editor\" data-id=\"413c4fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Micro-influencer <a href=\"https:\/\/www.instagram.com\/teamamut\/\">Tea Mamut<\/a> spominje \u010detiri brenda u svojoj objavi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940adfd elementor-widget elementor-widget-heading\" data-id=\"940adfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Nano-influenceri: online prijatelji<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97d52a7 elementor-widget elementor-widget-text-editor\" data-id=\"97d52a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To su obi\u010dni ljudi koji strastveno objavljuju sadr\u017eaj o odre\u0111enoj temi i imaju visoko anga\u017eiranu publiku. Njihov manji broj pratitelja \u010desto zna\u010di da osobno poznaju mnoge od njih. Zbog toga su njihove preporuke vrlo pouzdane.<\/p>\n<p>Nano-influenceri su savr\u0161eni ako \u017eelite doprijeti do lokalnih zajednica i uspostaviti zaista autenti\u010dnu vezu. Osim toga, suradnja s njima povoljnija je u odnosu na influencere s ve\u0107im brojem pratitelja.<\/p>\n<ul>\n<li><strong>Veli\u010dina publike:<\/strong> manje od 10 tisu\u0107a pratitelja<\/li>\n<li><strong>Najbolje za:<\/strong> male brendove ili lokalne tvrtke koje cijene autenti\u010dnost i lokalne zajednice<\/li>\n<li><strong>Prednosti:<\/strong> izuzetno autenti\u010dni, pristupa\u010dni i u\u017eivaju visoko povjerenje pratitelja<\/li>\n<li><strong>Nedostaci:<\/strong> vrlo ograni\u010den doseg u usporedbi s ve\u0107im influencerima<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7433728 elementor-widget elementor-widget-image\" data-id=\"7433728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"284\" src=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Manuela-Picard.png\" class=\"attachment-large size-large wp-image-3813\" alt=\"Influencer marketing Manuela Picard\" srcset=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Manuela-Picard.png 910w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Manuela-Picard-300x94.png 300w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Manuela-Picard-768x240.png 768w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Manuela-Picard-18x6.png 18w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712b73e elementor-widget elementor-widget-image\" data-id=\"712b73e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"744\" src=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Manuela-Picard-Instagram-1024x744.png\" class=\"attachment-large size-large wp-image-3814\" alt=\"Influencer marketing Manuela Picard Instagram\" srcset=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Manuela-Picard-Instagram-1024x744.png 1024w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Manuela-Picard-Instagram-300x218.png 300w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Manuela-Picard-Instagram-768x558.png 768w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Manuela-Picard-Instagram-18x12.png 18w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2025\/02\/Influencer-marketing-Manuela-Picard-Instagram.png 1113w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87d875e elementor-widget elementor-widget-text-editor\" data-id=\"87d875e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nano-influencer <a href=\"https:\/\/www.instagram.com\/manuela.picard.beauty\/\">Manuela Picard<\/a> spominje kozmeti\u010dke proizvode u svojoj objavi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5179d92 elementor-widget elementor-widget-heading\" data-id=\"5179d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Istra\u017eite profil influencera <\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a046bfe elementor-widget elementor-widget-text-editor\" data-id=\"a046bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nakon \u0161to ste suzili izbor influencera na temelju broja pratitelja, vrijeme je da detaljnije prou\u010dite kvalitetu njihovog sadr\u017eaja i prikladnost za va\u0161u publiku. Evo kako u\u010dinkovito procijeniti potencijalne partnere:<\/p>\n<p><strong>Aktivnost<\/strong>. Provjerite u\u010destalost objava. Na Instagramu ili TikToku influenceri bi trebali objavljivati nekoliko puta tjedno. Ako tjednima nema objava, to ukazuje na nekonzistentnost. Na YouTubeu je generalno prihvatljivo objavljivati jednom mjese\u010dno.<\/p>\n<p><strong>Koli\u010dina sadr\u017eaja i starost <\/strong><strong>profila.<\/strong> Pogledajte broj objava i kada je profil napravljen. Ako vidite manje od 80 objava uz 100.000+ pratitelja, publika se vjerojatno nije razvila organski.<\/p>\n<p><strong>Anga\u017eman pratitelja.<\/strong> Anga\u017eman je va\u017ean. Na Instagramu je primjeren omjer jednog komentara na svakih 100-150 lajkova. Kod videa, nedavni pregledi trebali bi biti barem 20-30% ukupnog broja pratitelja. Nizak anga\u017eman mo\u017ee ukazivati na la\u017ene pratitelje ili nezainteresiranost.<\/p>\n<p><strong>Kvaliteta publike.<\/strong> Pregledajte komentare. Iskreni komentari su specifi\u010dni i raznoliki, dok su la\u017eni ili komentari \u201cbotova\u201d \u010desto vrlo sli\u010dni. Odaberite 20 nasumi\u010dnih pratitelja i prou\u010dite njihove obrasce pona\u0161anja kako biste uo\u010dili prirodne reakcije.<\/p>\n<p><strong>Zasi\u0107enost oglasima.<\/strong> Provjerite koliko je sadr\u017eaja reklamnog tipa u odnosu na organski sadr\u017eaj. Na YouTubeu influencer mo\u017ee staviti do dva oglasa po videozapisu od sat i pol. Na Instagramu bi ogla\u0161avanje trebalo biti ispod 30% ukupnog sadr\u017eaja kako bi se izbjegao zamor publike.<\/p>\n<p><strong>Kvaliteta oglasa.<\/strong> Pregledajte prija\u0161nje suradnje. To poma\u017ee procijeniti predstavljaju li proizvode u skladu s ostalim sadr\u017eajem i odgovara li njihov stil ogla\u0161avanja tonu va\u0161eg brenda.<\/p>\n<p><strong>Rast broja pratitelja.<\/strong> Odaberite influencere koji su svoju publiku razvili organski. Influenceri koji se oslanjaju na autenti\u010dan rast \u010desto u\u017eivaju ve\u0107e povjerenje pratitelja.<\/p>\n<p>Kada odaberete pravu osobu za suradnju, svoju influencer marketing kampanju mo\u017eete pratiti preko Metricoma.<br \/>Metricom je na\u0161a platforma za pra\u0107enje i analizu dru\u0161tvenih mre\u017ea te pokriva sve glavne dru\u0161tvene mre\u017ee (Instagram, Facebook, TikTok, YouTube, LinkedIn, X (biv\u0161i Twitter) i Pinterest), kao i platforme za recenzije.<br \/><a href=\"https:\/\/www.metricom.io\/registration-metricom\">Isprobajte odmah<\/a><\/p>\n<p><strong>Pro\u010ditajte povezane \u010dlanke:<br \/><\/strong><a href=\"https:\/\/www.medianet.hr\/en\/influencer-marketing-sve-sto-trebate-znati\/\">Influencer marketing \u2013 sve \u0161to trebate znati<\/a><br \/><a href=\"https:\/\/www.medianet.hr\/en\/influencer-marketing-kreirajte-uspjesnu-influencer-marketing-kampanju-u-5-koraka\/\">Kako kreirati uspje\u0161nu influencer marketing kampanju?<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Najte\u017ei dio pokretanja influencer marketing kampanje je odabrati pravu osobu za suradnju. Trebate nekoga tko se istinski povezuje s va\u0161om publikom i mo\u017ee utjecati na njihove odluke. Ali s toliko utjecajnih osoba na dru\u0161tvenim mre\u017eama, odakle po\u010deti?<\/p>","protected":false},"author":1,"featured_media":3789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"ocean_front_end_style_editor":"no","ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-mn","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako odabrati pravog influencera za suradnju? 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