{"id":3692,"date":"2024-12-30T10:35:49","date_gmt":"2024-12-30T10:35:49","guid":{"rendered":"https:\/\/www.medianet.hr\/?p=3692"},"modified":"2026-08-19T15:02:24","modified_gmt":"2026-08-19T15:02:24","slug":"upravljanje-krizom-rijesite-je-ucinkovito-uz-social-listening","status":"publish","type":"post","link":"https:\/\/www.medianet.hr\/en\/upravljanje-krizom-rijesite-je-ucinkovito-uz-social-listening\/","title":{"rendered":"Upravljanje krizom: Rije\u0161ite je u\u010dinkovito uz social listening"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3692\" class=\"elementor elementor-3692\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3df020 elementor-section-full_width elementor-section-height-full elementor-section-height-default elementor-section-items-middle\" data-id=\"e3df020\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f76a81e\" data-id=\"f76a81e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d105618 elementor-widget elementor-widget-heading\" data-id=\"d105618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Upravljanje krizom: Rije\u0161ite je u\u010dinkovito uz social listening<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b853b5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b853b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ab1661\" data-id=\"0ab1661\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-357a6c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"357a6c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dc7d45c\" data-id=\"dc7d45c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8333999 elementor-widget elementor-widget-text-editor\" data-id=\"8333999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zabrinuti ste zbog krize ili se ve\u0107 suo\u010davate s njom?Alati za social listening mogu pomo\u0107i u svakom koraku \u2013 od ranog otkrivanja problema do njihovog rje\u0161avanja.<br \/><br \/>Prije nekoliko godina, United Airlines suo\u010dio se s ozbiljnom krizom. Putnici su snimili video u kojem su djelatnici nasilno izbacili mu\u0161karca s pretrpanog leta. Video se brzo pro\u0161irio dru\u0161tvenim mre\u017eama, izazvav\u0161i negodovanje javnosti.<br \/><br \/>Reakcija United Airlinesa bila je spora. Izjava generalnog direktora nije se dovoljno bavila zabrinutostima javnosti, \u0161to je dodatno poja\u010dalo negativne reakcije. Povjerenje javnosti naglo je opalo, a njega je popratio i pad cijene dionica.<br \/><br \/>U takvim trenutcima vidimo pravu vrijednost koju organizacijama pru\u017ea social listening: poma\u017ee im da identificiraju i pozabave se problemom prije nego \u0161to preraste u krizu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d7e2a elementor-widget elementor-widget-text-editor\" data-id=\"35d7e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0160to pokrivamo u ovom \u010dlanku:<\/p>\n<ul>\n<li>\u0160to je social listening?<\/li>\n<li>Kako koristiti social listening u svakoj fazi krize:<br \/>\u2022\u00a0 Prije<br \/>\u2022\u00a0 Tijekom<br \/>\u2022\u00a0 Nakon<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4743418 elementor-widget elementor-widget-heading\" data-id=\"4743418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>\u0160to je social listening? <\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c103f elementor-widget elementor-widget-text-editor\" data-id=\"d6c103f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social listening uklju\u010duje pra\u0107enje spominjanja va\u0161eg brenda na dru\u0161tvenim mre\u017eama i online platformama. Ovim procesom saznajete \u0161to ljudi govore i kako se osje\u0107aju u vezi s va\u0161im proizvodom, uslugom ili kompanijom u cjelini.<br \/><br \/>Ono se provodi pomo\u0107u alata za pra\u0107enje i analizu dru\u0161tvenih mre\u017ea. Ti alati u stvarnom vremenu prate povratne informacije korisnika, identificiraju trendove i analiziraju aktivnosti konkurenata.<br \/><br \/>Za\u0161to je va\u017ean social listening? Zbog uvida u percepciju o va\u0161em brendu. Tako\u0111er, omogu\u0107uje razumijevanje kako razgovori utje\u010du na va\u0161u industriju i koje trendove donose.<br \/><br \/>Primjer iz pro\u0161losti, poput incidenta s United Airlinesom, pokazuje kako spor odgovor mo\u017ee dodatno pogor\u0161ati situaciju. Brza i promi\u0161ljena reakcija uz podr\u0161ku alata poput <a href=\"https:\/\/www.metricom.io\">Metricoma<\/a> mo\u017ee sprije\u010diti eskalaciju i obnoviti povjerenje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729d88b elementor-widget elementor-widget-heading\" data-id=\"729d88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kako koristiti social listening u svakoj fazi krize<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8bd615 elementor-widget elementor-widget-text-editor\" data-id=\"f8bd615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Prije nego \u0161to kriza izbije<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da8f6d3 elementor-widget elementor-widget-text-editor\" data-id=\"da8f6d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Upravljanje krizama zapo\u010dinje prije nego \u0161to ona uop\u0107e po\u010dne. Ova faza se odnosi na prevenciju. Plan djelovanja:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f677be5 elementor-widget elementor-widget-text-editor\" data-id=\"f677be5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Odaberite alat za social listening<\/strong><br \/><br \/>Postoji mnogo razli\u010ditih alata na tr\u017ei\u0161tu. Kako odabrati pravi? Po\u010dnite razumijevanjem svojih potreba. Trebate li jednostavno pra\u0107enje klju\u010dnih rije\u010di ili vas zanimaju i analitike? Koji je va\u0161 prora\u010dun?<br \/><br \/>Razmotrite i <a href=\"https:\/\/www.metricom.io\/plans\">razli\u010dite cjenovne planove<\/a> alata kako biste odabrali opciju koja najbolje odgovara va\u0161im potrebama. Na\u0161a Metricom platforma mo\u017ee se prilagoditi va\u0161im specifi\u010dnim zahtjevima.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e06f2e4 elementor-widget elementor-widget-text-editor\" data-id=\"e06f2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. Postavite teme pra\u0107enja<\/strong><br \/><br \/>O\u010dito je da naziv va\u0161eg brenda treba biti na vrhu popisa pra\u0107enja, ali tu su i druge va\u017ene teme. Imena konkurenata tako\u0111er su klju\u010dna, jer vam daju uvid u percepciju o njima i omogu\u0107uju u\u010denje iz njihovih uspjeha ili pogre\u0161aka.<br \/><br \/>Dodatno, razmislite o klju\u010dnim rije\u010dima specifi\u010dnim za va\u0161u industriju ili publiku koje se odnose na va\u0161 brend. Na primjer, ako radite u ugostiteljskoj industriji, pratite klju\u010dne rije\u010di poput \u201crecenzije hotela\u201d ili \u201cluksuzni smje\u0161taji.\u201d<br \/><br \/>Uz Metricom, mo\u017eete koristiti tagove, tj. oznake za filtriranje klju\u010dnih rije\u010di po kategorijama. Na primjer, u FMCG industriji, pratite spominjanja specifi\u010dnih proizvoda i dodajte oznake za najve\u0107e igra\u010de na tr\u017ei\u0161tu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5810a56 elementor-widget elementor-widget-image\" data-id=\"5810a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"794\" src=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2024\/12\/Metricom-share-of-voice-2-1024x794.png\" class=\"attachment-large size-large wp-image-3697\" alt=\"Metricom share of voice (2)\" srcset=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2024\/12\/Metricom-share-of-voice-2-1024x794.png 1024w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2024\/12\/Metricom-share-of-voice-2-300x233.png 300w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2024\/12\/Metricom-share-of-voice-2-768x595.png 768w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2024\/12\/Metricom-share-of-voice-2-15x12.png 15w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2024\/12\/Metricom-share-of-voice-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc0984 elementor-widget elementor-widget-text-editor\" data-id=\"9bc0984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analiziranje konkurencije s Metricomom<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef12ae elementor-widget elementor-widget-text-editor\" data-id=\"9ef12ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tijekom krize<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-657cc99 elementor-widget elementor-widget-text-editor\" data-id=\"657cc99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Preventivne mjere ne jam\u010de da se kriza ne\u0107e dogoditi. Ukoliko se na\u0111ete u krizi, va\u017eno je poduzeti korake za njezino rje\u0161avanje, \u0161to vam alat za dru\u0161tveno oslu\u0161kivanje olak\u0161ava.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e3d0f elementor-widget elementor-widget-text-editor\" data-id=\"f3e3d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Identificirajte izvor krize<\/strong><br \/><br \/>Ako jo\u0161 ne koristite alat za pra\u0107enje dru\u0161tvenih mre\u017ea, sada je trenutak da po\u010dnete. Retroaktivno mo\u017eete analizirati kako je kriza po\u010dela, na kojoj platformi, koje su klju\u010dne rije\u010di kori\u0161tene i sli\u010dno. Ukoliko ve\u0107 koristite takav alat, ali je kriza eskalirala, uzrok mo\u017ee biti:<\/p>\n<ul>\n<li>Nedovoljno brza reakcija na znakove upozorenja.<\/li>\n<li>Pra\u0107enje pogre\u0161nih tema, \u0161to je rezultiralo propu\u0161tanjem klju\u010dnih problema.<\/li>\n<\/ul>\n<p>U slu\u010daju drugog scenarija, ponovno pregledajte teme pretra\u017eivanja te optimizirajte klju\u010dne rije\u010di kako bi pratile aktualni online razgovor o va\u0161em brendu. Ovo nije lagan zadatak. Igrajte se s klju\u010dnim rije\u010dima i isprobajte vi\u0161e varijacija, a ukoliko zapnete, obratite se na\u0161oj <a href=\"https:\/\/www.medianet.hr\/en\/kontaktirajte-nas\/\">korisni\u010dkoj podr\u0161ci<\/a> za pomo\u0107.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c26c958 elementor-widget elementor-widget-text-editor\" data-id=\"c26c958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. Reagirajte pravovremeno<\/strong><br \/><br \/>U kriznim vremenima jasna i pravovremena komunikacija je klju\u010dna. Alati za pra\u0107enje dru\u0161tvenih mre\u017ea poma\u017eu vam da u\u010dinkovito upravljate situacijom.<\/p>\n<ul>\n<li><strong>Klasificirajte spominjanja<\/strong>. Po\u010dnite filtriranjem spominjanja prema sentimentu. Prepoznajte negativne komentare i detaljnije istra\u017eite \u0161to ljudi govore. Obratite pozornost na to gdje objavljuju i tko pri\u010da o va\u0161em brendu.<\/li>\n<li><strong>Postavite upozorenja za negativna spominjanja<\/strong>. Na taj na\u010din dobivate obavijesti i mo\u017eete odmah odgovoriti na povratne informacije. Brz odgovor pokazuje da vam je stalo do va\u0161e publike.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731d943 elementor-widget elementor-widget-text-editor\" data-id=\"731d943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3.Pratite reakcije u stvarnom vremenu<br \/><\/strong><br \/>Dr\u017eite prst na pulsu javnog mi\u0161ljenja dok se kriza razvija. Koristite alate za pra\u0107enje dru\u0161tvenih mre\u017ea kako biste u stvarnom vremenu pratili reakcije i provjerili je li javnost zadovoljna va\u0161im odgovorima ili kriza i dalje traje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a7131 elementor-widget elementor-widget-image\" data-id=\"c4a7131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"411\" height=\"313\" src=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2024\/12\/All-mentions-krizno-kom-metricom-web.png\" class=\"attachment-large size-large wp-image-3698\" alt=\"All mentions \u2013 krizno kom metricom web\" srcset=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2024\/12\/All-mentions-krizno-kom-metricom-web.png 411w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2024\/12\/All-mentions-krizno-kom-metricom-web-300x228.png 300w, https:\/\/www.medianet.hr\/wp-content\/uploads\/2024\/12\/All-mentions-krizno-kom-metricom-web-16x12.png 16w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-092151f elementor-widget elementor-widget-text-editor\" data-id=\"092151f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pratite reakcije u stvarnom vremenu<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5007e4 elementor-widget elementor-widget-text-editor\" data-id=\"e5007e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iskoristite fazu pra\u0107enja kao priliku za u\u010denje. Dokumentirajte ishode kako biste usavr\u0161ili svoju strategiju upravljanja krizom za budu\u0107nost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-988b5fa elementor-widget elementor-widget-text-editor\" data-id=\"988b5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kad kriza zavr\u0161i<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a423f0 elementor-widget elementor-widget-text-editor\" data-id=\"1a423f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kada se kriza smiri, vrijeme je za evaluaciju situacije i u\u010denje iz iskustva.<br \/><br \/>Koristite alate za pra\u0107enje dru\u0161tvenih mre\u017ea kako biste pregledali tijek krize i izmjerili njen utjecaj. Utvrdite specifi\u010dne probleme koji su potaknuli krizu. Jesu li odre\u0111eni izrazi, slike ili poruke izazvali negativne reakcije? Alati za pra\u0107enje dru\u0161tvenih mre\u017ea mogu otkriti obrasce u spominjanjima i temama koje su dovele do negativnih reakcija javnosti.<br \/><br \/>Analizirajte kako je javnost reagirala na razli\u010ditim platformama i je li va\u0161 odgovor pomogao u smirivanju situacije. Pratite trendove sentimenta od po\u010detne reakcije do kona\u010dnog rje\u0161enja, identificiraju\u0107i koje su strategije krizne komunikacije bile uspje\u0161ne, a koje nisu.<br \/><br \/>Na temelju ste\u010denog znanja, usavr\u0161ite postavke pra\u0107enja. Prilagodite klju\u010dne rije\u010di i oznake kako biste rano uo\u010dili sli\u010dna spominjanja te uspostavite jasne protokole za brzo reagiranje na potencijalne krize. Na taj na\u010din va\u0161 tim \u0107e biti spremniji za u\u010dinkovito upravljanje sli\u010dnim situacijama u budu\u0107nosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d486d elementor-widget elementor-widget-heading\" data-id=\"29d486d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Upravljanje krizom uz Metricom<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4f7e7 elementor-widget elementor-widget-text-editor\" data-id=\"2a4f7e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Svaka se tvrtka mo\u017ee suo\u010diti s krizom, a nepripremljenost vas mo\u017ee staviti u nepovoljan polo\u017eaj. Alati za pra\u0107enje dru\u0161tvenih mre\u017ea klju\u010dni su resursi za social listening. Oni vas odr\u017eavaju informiranima o tome \u0161to se govori o va\u0161em brendu, konkurenciji i industriji.<br \/><br \/><strong>Metricom<\/strong> je na\u0161 alat za pra\u0107enje i analizu dru\u0161tvenih mre\u017ea. Osmi\u0161ljen je za brendove koji tra\u017ee sveobuhvatne podatke, maksimalnu automatizaciju i optimalan omjer tro\u0161kova i kvalitete. Koriste\u0107i napredne algoritme, Metricom prikuplja i analizira svako relevantno spominjanje, tako da vam ni\u0161ta ne mo\u017ee promaknuti.<br \/><br \/>Spremni ste preuzeti kontrolu u kriznim situacijama? <a href=\"https:\/\/www.metricom.io\/registration-metricom\">Opremite se Metricomom<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Social listening uklju\u010duje pra\u0107enje spominjanja va\u0161eg brenda na dru\u0161tvenim mre\u017eama i online platformama. Ovim procesom saznajete \u0161to ljudi govore i kako se osje\u0107aju u vezi s va\u0161im proizvodom, uslugom ili kompanijom u cjelini.<\/p>","protected":false},"author":1,"featured_media":3717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"ocean_front_end_style_editor":"no","ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-mn","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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