{"id":3244,"date":"2022-09-06T14:05:17","date_gmt":"2022-09-06T14:05:17","guid":{"rendered":"https:\/\/www1.medianet.hr\/?p=3244"},"modified":"2026-08-19T15:02:42","modified_gmt":"2026-08-19T15:02:42","slug":"drustvene-mreze-sto-nas-ocekuje","status":"publish","type":"post","link":"https:\/\/www.medianet.hr\/en\/drustvene-mreze-sto-nas-ocekuje\/","title":{"rendered":"Dru\u0161tvene mre\u017ee \u2013 \u0161to nas o\u010dekuje?"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Dru\u0161tvene mre\u017ee \u2013 \u0161to nas o\u010dekuje?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Dru\u0161tvene mre\u017ee konstantno se mijenjaju, kako za poslovne, tako i za privatne korisnike. Pra\u0107enje i kori\u0161tenje novih trendova poput trenutno aktualnog oslu\u0161kivanja dru\u0161tvenih mre\u017ea<\/span><\/a><\/span> ili kori\u0161tenja kratkih videozapisa kao predmeta objave (Reels<\/i>), pru\u017ea mogu\u0107nost isticanja naspram konkurencije te pove\u0107anje dosega, anga\u017emana i broja pratitelja.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Koji su trenutni trendovi te \u0161to nas o\u010dekuje kada se radi o dru\u0161tvenim mre\u017eama, saznajte u nastavku bloga.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Pro\u0161irena stvarnost (Augmented reality<\/i>) postataje mainstream<\/b><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Mo\u017eemo o\u010dekivati kako \u0107e se tehnologije poput pro\u0161irene i virtualne stvarnosti (virtual reality<\/em>) sve vi\u0161e integrirati s dru\u0161tvenim mre\u017eama, pru\u017eaju\u0107i tako razne nove mogu\u0107nosti i korisni\u010dka iskustva. Dok je virtualna stvarnost jo\u0161 uvijek u ranoj fazi, primjenu pro\u0161irene stvarnosti mo\u017eemo vidjeti na Instagramu i Snapchatu, gdje korisnici putem filtera unutar aplikacije mogu napraviti pojedine korekcije u izgledu, staviti \u0161minku, nakit ili potpuno izmijeniti svoje lice.\u00a0<\/p>

Upotrebu pro\u0161irene stvarnosti mo\u017eemo primijetiti i na raznim ostalim web lokacijama i aplikacijama, poput online trgovina, gdje mo\u017eemo isprobati i pregledati digitalnu verziju proizvoda prije kupnje, kao \u0161to su sat, nao\u010dale ili \u010dak postavljanje virtualnog komada namje\u0161taja u prostoriju.\u00a0<\/p>

\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"MediaNet\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Prodaja putem dru\u0161tvenih mre\u017ea (social commerce) postat \u0107e svakodnevica<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Kada se radi o online prodaji, pitanje je vremena kada \u0107e kupnja proizvoda direktno s dru\u0161tvenih mre\u017ea postati ne\u0161to uobi\u010dajeno. Dru\u0161tvene mre\u017ee postepeno se pretvaraju u maloprodajne platforme s raznim novim mogu\u0107nostima, poput postavljanja izloga proizvoda ili direktne kupovine na objavama.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Kompanije i pojedinci na Facebooku, Instagramu ili Pinterestu putem platformi mogu svakodnevno komunicirati s potencijalnim kupcima, stvaraju\u0107i sadr\u017eaj poput interaktivnih story objava ili pokre\u0107u\u0107i razne rasprave s ciljem pove\u0107anja prodaje. Jedan od novih trendova unutar Social commercea je kupovina u\u017eivo (live shopping), putem koje pojedini brend ili influencer promovira proizvod u\u017eivo, prezentiraju\u0107i njegove specifikacije i funkcionalnosti, dok potencijalni kupci imaju mogu\u0107nost ostavljanja komentara ili postavljanja upita.<\/p>

Kako bi se postiglo idealno korisni\u010dko iskustvo, preporuka je kreirati prodajni proces sa \u0161to manje nepotrebnih klikova.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Dru\u0161tvene mre\u017ee kao slu\u017eba za korisnike<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Interakcija izme\u0111u korisnika i brendova na dru\u0161tvenim mre\u017eama postepeno je utjecala na upotrebu platformi kao komunikacijskog kanala slu\u017ebe za korisnike. Putem dru\u0161tvenih mre\u017ea korisnici postavljaju upite, reagiraju na pojedine akcije ili ostavljaju prigovore.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"MediaNet\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Fokus na pru\u017eanje korisni\u010dke podr\u0161ke putem dru\u0161tvenih mre\u017ea danas je od iznimne va\u017enosti. Za razliku od tradicionalnih kanala poput e-maila, dru\u0161tvene mre\u017ee su uvijek aktivne te korisnici o\u010dekuju odgovore u \u0161to kra\u0107em vremenskom roku. Ako ne pru\u017eamo korisni\u010dku podr\u0161ku u razumnom vremenu, postoji mogu\u0107nost negativnih komentara ili recenzija od strane korisnika. Takvi komentari mogu u kratkom roku doprijeti do velikog broja ljudi te negativno utjecati na samu reputaciju brenda i tvrtke.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Kako bi ubrzali vrijeme odgovora, na pojedinim dru\u0161tvenim mre\u017eama i web lokacijama nalazi se chatbot, odnosno program umjetne inteligencije koji mo\u017ee simulirati razgovor. Tako korisnik mo\u017ee odmah saznati vi\u0161e informacija, dobiti uvid u naj\u010de\u0161\u0107e postavljena pitanja ili rije\u0161iti uobi\u010dajene probleme s kojima se korisnici susre\u0107u.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

TikTok \u0107e nastaviti rasti<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Dru\u0161tvena mre\u017ea TikTok nastala je 2016. godine od strane kineske kompanije ByteDance. Za razliku od ostalih dru\u0161tvenih mre\u017ea, sadr\u017eaj se bazirao od kratkim videozapisima u trajanju od 15 sekundi. Tijekom godina dru\u0161tvena mre\u017ea je imala brojne promjene te se danas na TikTok mo\u017ee postaviti video u trajanju i do 10 minuta.\u00a0<\/p>

TikTok u prvoj polovici 2022. godine broji 1.39 milijardi aktivnih korisnika<\/span><\/a><\/span>, dok se do kraja 2022. godine predvi\u0111a porast na \u010dak 1.8 milijardi aktivnih korisnika.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Kratki videozapisi pokazali su se uspje\u0161nim, barem kada se radi o korisnicima TikTok-a, koji ve\u0107inom pripadaju Z generaciji i milenijalcima. Mogu\u0107nost razmjene videozapisa izme\u0111u korisnika, dupliciranje videa i opcija postavljanja svoje reakcije na snimku, jo\u0161 su neke od funkcija koje su TikTok u\u010dinili konkurentnim me\u0111u ostalim popularnim platformama.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Videozapisi \u0107e i dalje dominirati me\u0111u sadr\u017eajem<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Prema studiji<\/span><\/a><\/span> koju je objavio Cisco, tijekom 2022. godine 82% globalnog prometa na internetu bit \u0107e od pregleda videozapisa. Iako videozapisi du\u017eeg trajanja gube na popularnost, kratki videozapisi poput onih na TikToku-u, Facebook i Instagram Reels-u postaju sve popularniji i gledaniji. Prema trenutnim trendovima, preporu\u010dena du\u017eina videozapisa je oko jedne minute. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Jedan od posljednjih trendova je\u00a0<\/span>live-streaming,\u00a0<\/i>odnosno emitiranje videozapisa u\u017eivo. Cilj\u00a0<\/span>live-streaminga<\/i>\u00a0je poticanje pratitelja i ostalih korisnika dru\u0161tvenih mre\u017ea na interakciju. Takvi videozapisi uglavnom uklju\u010duju demonstriranje proizvoda, promoviranje evenata ili pru\u017eanje pojedinih drugih informacija koje tvrtke ili pojedinci \u017eele podijeliti s javnosti.\u00a0<\/span><\/p>

\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"MediaNet\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Sve vi\u0161e kompanija koristit \u0107e oslu\u0161kivanje dru\u0161tvenih mre\u017ea (social listening)<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Social listening<\/span><\/i><\/a><\/span> ili oslu\u0161kivanje dru\u0161tvenih mre\u017ea predstavlja proces pra\u0107enja digitalnih komunikacija, koje nam poma\u017eu da shvatimo \u0161to kupci govore o brendu, proizvodu ili industriji putem dru\u0161tvenih mre\u017ea. Koriste\u0107i adekvatne alate<\/span><\/a><\/span> za oslu\u0161kivanje, mo\u017eemo prikupiti klju\u010dne podatke o provedenim marketin\u0161kim aktivnostima i ciljanoj publici. Na taj na\u010din dobivamo uvid u u\u010dinkovitost postavljenih kampanji, percepciji o brendu, nove trendove i ostale informacije o navikama i \u017eeljama na\u0161ih kupaca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Kako bismo zapo\u010deli s oslu\u0161kivanjem dru\u0161tvenih mre\u017ea, mo\u017eemo koristiti brendirane hashtagove<\/span><\/a><\/span>, relevantne klju\u010dne rije\u010di i spominjanja brenda ili tvrtke u komentarima i recenzijama.\u00a0 \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Audio \u0107e ste\u0107i sve ve\u0107u popularnost<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Iako audio nije novost kada se radi o vrsti sadr\u017eaja, njegovo prisustvo na dru\u0161tvenim mre\u017eama je.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"MediaNet\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Dru\u0161tvena mre\u017ea Clubhouse<\/span><\/a><\/span>,<\/span> bazirana na audio sadr\u017eaju, stekla je popularnost tijekom 2021. godine, ali zbog njihove politike da se novi korisnici mogu pridru\u017eiti samo putem pozivnice, ote\u017eala je pristup zainteresiranoj \u0161iroj javnosti. Trenutno, svatko mo\u017ee kreirati korisni\u010dki ra\u010dun te dru\u0161tvena mre\u017ea broji vi\u0161e od 10 milijuna aktivnih korisnika<\/span><\/a><\/span>, koji putem \u201esoba\u201c mogu me\u0111usobno glasovno komunicirati na odre\u0111enu tematiku.<\/p>

Ostale dru\u0161tvene mre\u017ee tako\u0111er su po\u010dele pru\u017eati mogu\u0107nosti objavljivanja i kori\u0161tenja audio sadr\u017eaja, kao \u0161to je to Facebook s <\/span>najavom<\/span><\/a><\/span> opcije Soundbite, podcast te glasovne komunikacije u \u201esobama\u201c.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Dru\u0161tvene mre\u017ee konstantno se mijenjaju, kako za poslovne, tako i za privatne korisnike. Pra\u0107enje i kori\u0161tenje novih trendova pru\u017ea mogu\u0107nost isticanja naspram konkurencije te pove\u0107anje dosega, anga\u017emana i broja pratitelja. <\/p>","protected":false},"author":1,"featured_media":3249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"ocean_front_end_style_editor":"no","ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-mn","entry","has-media"],"yoast_head":"\nDru\u0161tvene mre\u017ee \u2013 \u0161to nas o\u010dekuje? Blog<\/title>\n<meta name=\"description\" content=\"Augmented reality i Social commerce noviteti na dru\u0161tvenim mre\u017eama. Koji su jo\u0161 trendovi aktualni te \u0161to nas o\u010dekuje saznajte u blogu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medianet.hr\/en\/drustvene-mreze-sto-nas-ocekuje\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dru\u0161tvene mre\u017ee \u2013 \u0161to nas o\u010dekuje? Blog\" \/>\n<meta property=\"og:description\" content=\"Augmented reality i Social commerce noviteti na dru\u0161tvenim mre\u017eama. Koji su jo\u0161 trendovi aktualni te \u0161to nas o\u010dekuje saznajte u blogu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.medianet.hr\/en\/drustvene-mreze-sto-nas-ocekuje\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaNet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Medianetovci\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-06T14:05:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-19T15:02:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.medianet.hr\/wp-content\/uploads\/2022\/09\/MediaNet-drustvene-mreze-trendovi-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"medianet-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"medianet-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/drustvene-mreze-sto-nas-ocekuje\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/drustvene-mreze-sto-nas-ocekuje\\\/\"},\"author\":{\"name\":\"medianet-admin\",\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/#\\\/schema\\\/person\\\/af885cfa31d64456783b83f5108c7084\"},\"headline\":\"Dru\u0161tvene mre\u017ee \u2013 \u0161to nas o\u010dekuje?\",\"datePublished\":\"2022-09-06T14:05:17+00:00\",\"dateModified\":\"2026-08-19T15:02:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/drustvene-mreze-sto-nas-ocekuje\\\/\"},\"wordCount\":1082,\"publisher\":{\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/drustvene-mreze-sto-nas-ocekuje\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.medianet.hr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/MediaNet-drustvene-mreze-trendovi-scaled.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/drustvene-mreze-sto-nas-ocekuje\\\/\",\"url\":\"https:\\\/\\\/www.medianet.hr\\\/drustvene-mreze-sto-nas-ocekuje\\\/\",\"name\":\"Dru\u0161tvene mre\u017ee \u2013 \u0161to nas o\u010dekuje? Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/drustvene-mreze-sto-nas-ocekuje\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/drustvene-mreze-sto-nas-ocekuje\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.medianet.hr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/MediaNet-drustvene-mreze-trendovi-scaled.jpg\",\"datePublished\":\"2022-09-06T14:05:17+00:00\",\"dateModified\":\"2026-08-19T15:02:42+00:00\",\"description\":\"Augmented reality i Social commerce noviteti na dru\u0161tvenim mre\u017eama. Koji su jo\u0161 trendovi aktualni te \u0161to nas o\u010dekuje saznajte u blogu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/drustvene-mreze-sto-nas-ocekuje\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.medianet.hr\\\/drustvene-mreze-sto-nas-ocekuje\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/drustvene-mreze-sto-nas-ocekuje\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.medianet.hr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/MediaNet-drustvene-mreze-trendovi-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.medianet.hr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/MediaNet-drustvene-mreze-trendovi-scaled.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"Trendovi na dru\u0161tvenim mre\u017eama\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/drustvene-mreze-sto-nas-ocekuje\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.medianet.hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dru\u0161tvene mre\u017ee \u2013 \u0161to nas o\u010dekuje?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/#website\",\"url\":\"https:\\\/\\\/www.medianet.hr\\\/\",\"name\":\"MediaNet\",\"description\":\"Mjerenje i evaluacija medijske komunikacije\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.medianet.hr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/#organization\",\"name\":\"MediaNet\",\"alternateName\":\"Media Net d.o.o.\",\"url\":\"https:\\\/\\\/www.medianet.hr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.medianet.hr\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/MediaNet-logo-siva.png\",\"contentUrl\":\"https:\\\/\\\/www.medianet.hr\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/MediaNet-logo-siva.png\",\"width\":2118,\"height\":640,\"caption\":\"MediaNet\"},\"image\":{\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Medianetovci\",\"https:\\\/\\\/hr.linkedin.com\\\/company\\\/media-net-d.o.o.\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.medianet.hr\\\/#\\\/schema\\\/person\\\/af885cfa31d64456783b83f5108c7084\",\"name\":\"medianet-admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c60580d7f68f6abf61f25cf5f8c59b7d8091c33e3f77f91583da39aa247de7ff?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c60580d7f68f6abf61f25cf5f8c59b7d8091c33e3f77f91583da39aa247de7ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c60580d7f68f6abf61f25cf5f8c59b7d8091c33e3f77f91583da39aa247de7ff?s=96&d=mm&r=g\",\"caption\":\"medianet-admin\"},\"sameAs\":[\"http:\\\/\\\/www1.medianet.hr\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dru\u0161tvene mre\u017ee \u2013 \u0161to nas o\u010dekuje? Blog","description":"Augmented reality i Social commerce noviteti na dru\u0161tvenim mre\u017eama. Koji su jo\u0161 trendovi aktualni te \u0161to nas o\u010dekuje saznajte u blogu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.medianet.hr\/en\/drustvene-mreze-sto-nas-ocekuje\/","og_locale":"en_US","og_type":"article","og_title":"Dru\u0161tvene mre\u017ee \u2013 \u0161to nas o\u010dekuje? Blog","og_description":"Augmented reality i Social commerce noviteti na dru\u0161tvenim mre\u017eama. Koji su jo\u0161 trendovi aktualni te \u0161to nas o\u010dekuje saznajte u blogu.","og_url":"https:\/\/www.medianet.hr\/en\/drustvene-mreze-sto-nas-ocekuje\/","og_site_name":"MediaNet","article_publisher":"https:\/\/www.facebook.com\/Medianetovci","article_published_time":"2022-09-06T14:05:17+00:00","article_modified_time":"2026-08-19T15:02:42+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.medianet.hr\/wp-content\/uploads\/2022\/09\/MediaNet-drustvene-mreze-trendovi-scaled.jpg","type":"image\/jpeg"}],"author":"medianet-admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"medianet-admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.medianet.hr\/drustvene-mreze-sto-nas-ocekuje\/#article","isPartOf":{"@id":"https:\/\/www.medianet.hr\/drustvene-mreze-sto-nas-ocekuje\/"},"author":{"name":"medianet-admin","@id":"https:\/\/www.medianet.hr\/#\/schema\/person\/af885cfa31d64456783b83f5108c7084"},"headline":"Dru\u0161tvene mre\u017ee \u2013 \u0161to nas o\u010dekuje?","datePublished":"2022-09-06T14:05:17+00:00","dateModified":"2026-08-19T15:02:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.medianet.hr\/drustvene-mreze-sto-nas-ocekuje\/"},"wordCount":1082,"publisher":{"@id":"https:\/\/www.medianet.hr\/#organization"},"image":{"@id":"https:\/\/www.medianet.hr\/drustvene-mreze-sto-nas-ocekuje\/#primaryimage"},"thumbnailUrl":"https:\/\/www.medianet.hr\/wp-content\/uploads\/2022\/09\/MediaNet-drustvene-mreze-trendovi-scaled.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.medianet.hr\/drustvene-mreze-sto-nas-ocekuje\/","url":"https:\/\/www.medianet.hr\/drustvene-mreze-sto-nas-ocekuje\/","name":"Dru\u0161tvene mre\u017ee \u2013 \u0161to nas o\u010dekuje? Blog","isPartOf":{"@id":"https:\/\/www.medianet.hr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.medianet.hr\/drustvene-mreze-sto-nas-ocekuje\/#primaryimage"},"image":{"@id":"https:\/\/www.medianet.hr\/drustvene-mreze-sto-nas-ocekuje\/#primaryimage"},"thumbnailUrl":"https:\/\/www.medianet.hr\/wp-content\/uploads\/2022\/09\/MediaNet-drustvene-mreze-trendovi-scaled.jpg","datePublished":"2022-09-06T14:05:17+00:00","dateModified":"2026-08-19T15:02:42+00:00","description":"Augmented reality i Social commerce noviteti na dru\u0161tvenim mre\u017eama. Koji su jo\u0161 trendovi aktualni te \u0161to nas o\u010dekuje saznajte u blogu.","breadcrumb":{"@id":"https:\/\/www.medianet.hr\/drustvene-mreze-sto-nas-ocekuje\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.medianet.hr\/drustvene-mreze-sto-nas-ocekuje\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.medianet.hr\/drustvene-mreze-sto-nas-ocekuje\/#primaryimage","url":"https:\/\/www.medianet.hr\/wp-content\/uploads\/2022\/09\/MediaNet-drustvene-mreze-trendovi-scaled.jpg","contentUrl":"https:\/\/www.medianet.hr\/wp-content\/uploads\/2022\/09\/MediaNet-drustvene-mreze-trendovi-scaled.jpg","width":2560,"height":1440,"caption":"Trendovi na dru\u0161tvenim mre\u017eama"},{"@type":"BreadcrumbList","@id":"https:\/\/www.medianet.hr\/drustvene-mreze-sto-nas-ocekuje\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.medianet.hr\/"},{"@type":"ListItem","position":2,"name":"Dru\u0161tvene mre\u017ee \u2013 \u0161to nas o\u010dekuje?"}]},{"@type":"WebSite","@id":"https:\/\/www.medianet.hr\/#website","url":"https:\/\/www.medianet.hr\/","name":"MediaNet","description":"Mjerenje i evaluacija medijske komunikacije","publisher":{"@id":"https:\/\/www.medianet.hr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.medianet.hr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.medianet.hr\/#organization","name":"MediaNet","alternateName":"Media Net d.o.o.","url":"https:\/\/www.medianet.hr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.medianet.hr\/#\/schema\/logo\/image\/","url":"https:\/\/www.medianet.hr\/wp-content\/uploads\/2021\/07\/MediaNet-logo-siva.png","contentUrl":"https:\/\/www.medianet.hr\/wp-content\/uploads\/2021\/07\/MediaNet-logo-siva.png","width":2118,"height":640,"caption":"MediaNet"},"image":{"@id":"https:\/\/www.medianet.hr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Medianetovci","https:\/\/hr.linkedin.com\/company\/media-net-d.o.o."]},{"@type":"Person","@id":"https:\/\/www.medianet.hr\/#\/schema\/person\/af885cfa31d64456783b83f5108c7084","name":"medianet-admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c60580d7f68f6abf61f25cf5f8c59b7d8091c33e3f77f91583da39aa247de7ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c60580d7f68f6abf61f25cf5f8c59b7d8091c33e3f77f91583da39aa247de7ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c60580d7f68f6abf61f25cf5f8c59b7d8091c33e3f77f91583da39aa247de7ff?s=96&d=mm&r=g","caption":"medianet-admin"},"sameAs":["http:\/\/www1.medianet.hr"]}]}},"_links":{"self":[{"href":"https:\/\/www.medianet.hr\/en\/wp-json\/wp\/v2\/posts\/3244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medianet.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medianet.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medianet.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medianet.hr\/en\/wp-json\/wp\/v2\/comments?post=3244"}],"version-history":[{"count":34,"href":"https:\/\/www.medianet.hr\/en\/wp-json\/wp\/v2\/posts\/3244\/revisions"}],"predecessor-version":[{"id":3288,"href":"https:\/\/www.medianet.hr\/en\/wp-json\/wp\/v2\/posts\/3244\/revisions\/3288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medianet.hr\/en\/wp-json\/wp\/v2\/media\/3249"}],"wp:attachment":[{"href":"https:\/\/www.medianet.hr\/en\/wp-json\/wp\/v2\/media?parent=3244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medianet.hr\/en\/wp-json\/wp\/v2\/categories?post=3244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medianet.hr\/en\/wp-json\/wp\/v2\/tags?post=3244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}