{"id":2443,"date":"2022-01-26T12:53:47","date_gmt":"2022-01-26T12:53:47","guid":{"rendered":"https:\/\/www1.medianet.hr\/?p=2443"},"modified":"2026-08-19T15:04:21","modified_gmt":"2026-08-19T15:04:21","slug":"povecanje-ucinkovitosti-upravljanja-sadrzajem-na-drustvenim-mrezama","status":"publish","type":"post","link":"https:\/\/www.medianet.hr\/en\/povecanje-ucinkovitosti-upravljanja-sadrzajem-na-drustvenim-mrezama\/","title":{"rendered":"Pove\u0107anje u\u010dinkovitosti upravljanja sadr\u017eajem na dru\u0161tvenim mre\u017eama"},"content":{"rendered":"
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Kako pove\u0107ati u\u010dinkovitost upravljanja sadr\u017eajem na dru\u0161tvenim mre\u017eama?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Social Media Optimization (SMO) ili optimizacija dru\u0161tvenih mre\u017ea podrazumijeva tehnike i taktike usavr\u0161avanja i pode\u0161avanja objava na dru\u0161tvenim mre\u017eama te odr\u017eavanja profila kako bi se pove\u0107ala njihova efikasnost.<\/span><\/p>

Laicima se mo\u017ee \u010diniti da iza prisutnosti branda na dru\u0161tvenim mre\u017eama ne stoji nikakav trud, \u0161to naravno nije to\u010dno. Evo nekoliko jednostavnih tehnika kako pobolj\u0161ati efikasnost na dru\u0161tvenim mre\u017eama:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Objavljujte u pravo vrijeme<\/b><\/p>\n

Objavljujte na dru\u0161tvenim mre\u017eama onda kada je ve\u0107a vjerojatnost da \u0107e va\u0161a ciljna publika biti anga\u017eirana. Pra\u0107enjem i analizom dru\u0161tvenih mre\u017ea<\/a> provjerite kada je va\u0161a ciljna publika najaktivnija.<\/p>\n

Op\u0107enito, to je u 10 ujutro te izme\u0111u utorka i \u010detvrtka.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Uredite osobne podatke<\/b><\/p>\n

Osobni podaci o va\u0161oj tvrtki ili brandu su vjerojatno me\u0111u prvim stvarima koje \u0107e novi posjetitelj vidjeti na va\u0161em profilu pa je bitno da budu ure\u0111eni i informativni. Minimalni podaci koje biste trebali navesti su: tko ste, \u0161to radite, koje je podru\u010dje va\u0161eg interesa, va\u0161i kontakt podaci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Koristite linkove drugih vlastitih online komunikacijskih kanala<\/b><\/p>

Linkovi upu\u0107uju va\u0161e posjetitelje na web stranice i dodatne sadr\u017eaje kojima promovirate brand te omogu\u0107uju pove\u0107anje prometa na web stranicama, kao i pra\u0107enje pona\u0161anja, anga\u017emana i interesa va\u0161ih korisnika (koje objave su im zanimljivije i privla\u010de vi\u0161e posjetitelja na web stranicu).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Obratite pa\u017enju na kvalitetu i veli\u010dinu fotografija koje objavljujete<\/b><\/p>

Vizualni aspekt va\u0161eg profila je ono \u0161to prvo upada u o\u010di.<\/p>

Vodite ra\u010duna o rezoluciji fotografija, izgledu logotipa te dosljednosti u vizualnom identitetu.<\/p>

Prona\u0111ite optimalni raspored objavljivanja<\/b><\/p>

Ovo radnja je bitna kako ne biste zasipali korisnike s previ\u0161e informacija, ali i da ne padnete u zaborav zbog prevelikih pauza u objavljivanju. <\/p>

Vlastito iskustvo s anga\u017emanom korisnika bit \u0107e vam najbolji vodi\u010d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Razmotrite ponovo vlastitu strategiju objavljivanja na dru\u0161tvenih mre\u017eama
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<\/b>Ostvarujete li zadane ciljeve, jesu li ciljevi koje imate na dru\u0161tvenim mre\u017eama u skladu sa \u0161irom marketin\u0161kom strategijom, koristite li odgovaraju\u0107i tip sadr\u017eaja (fotografije, video, tekst, kombinaciju \u2013 treba te\u017eiti svim formama), ima li dovoljno reakcija na sadr\u017eaj koji ste objavili?<\/span> Analitika dru\u0161tvenih mre\u017ea<\/a> mo\u017ee vam pomo\u0107i u saznanju ostvarujete li \u017eeljene rezultate. Dobra metoda otkrivanja koji tip objave je privla\u010dniji ciljnoj publici je pred-testiranje objava i kreativnih rje\u0161enja putem <\/span>online panela<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Uklju\u010dite bitne klju\u010dne rije\u010di u objave<\/b><\/p>

Klju\u010dne rije\u010di (npr. hashtagovi) vezani uz va\u0161e poslovanje koje dodajete u objave pomo\u0107i \u0107e u organskom dosegu. Svaka objava ne mora nu\u017eno sadr\u017eavati klju\u010dne rije\u010di, ponekad objavljujte samo da biste komunicirali sa svojom publikom.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Odaberite privla\u010dne naslove i dijelove tekstova<\/b><\/p>

Po potrebi unajmite profesionalnog copy-writera. Potrebno je voditi ra\u010duna i o vrsti dru\u0161tvene mre\u017ee na kojoj objavljujete. Sadr\u017eaj i forma za Twitter ne\u0107e biti isti kao za TikTok. Ponekad je potrebno isprobavati koji tip sadr\u017eaja je najprivla\u010dniji va\u0161oj publici, no uvijek je bitno ostati dosljedan na\u010dinu na koji promoviramo brand te prona\u0107i suptilnu ravnote\u017eu izme\u0111u komunikacije s publikom i promocije.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u017delite li provjeriti koliko je efikasan va\u0161 medijski sadr\u017eaj, obratite se na\u0161im stru\u010dnjacima za analizu medijskog sadr\u017eaja i evaluaciju medijske komunikacije u MediaNetu <\/a>te isprobajte na\u0161 alat Metricom<\/a> za pra\u0107enje i analizu dru\u0161tvenih mre\u017ea u realnom vremenu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

U na\u0161em novom blogu saznajte \u0161to je SMO, kada je pravo vrijeme za objavljivanje, na \u0161to je potreno obratiti pa\u017enju te kako pove\u0107ati u\u010dinkovitost upravljanja sadr\u017eajem na dru\u0161tvenim mre\u017eama.<\/p>","protected":false},"author":1,"featured_media":2463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-mn","entry","has-media"],"yoast_head":"\nPove\u0107anje u\u010dinkovitosti upravljanja sadr\u017eajem na dru\u0161tvenim mre\u017eama<\/title>\n<meta name=\"description\" content=\"U na\u0161em novom blogu saznajte \u0161to je SMO te kako pove\u0107ati u\u010dinkovitost upravljanja sadr\u017eajem na dru\u0161tvenim mre\u017eama.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medianet.hr\/en\/povecanje-ucinkovitosti-upravljanja-sadrzajem-na-drustvenim-mrezama\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pove\u0107anje u\u010dinkovitosti upravljanja sadr\u017eajem na dru\u0161tvenim mre\u017eama\" \/>\n<meta property=\"og:description\" content=\"U na\u0161em novom blogu saznajte \u0161to je SMO te kako pove\u0107ati u\u010dinkovitost upravljanja sadr\u017eajem na dru\u0161tvenim mre\u017eama.\" \/>\n<meta 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