{"id":1265,"date":"2021-06-29T11:09:31","date_gmt":"2021-06-29T11:09:31","guid":{"rendered":"https:\/\/www1.medianet.hr\/?page_id=1265"},"modified":"2026-10-08T14:30:36","modified_gmt":"2026-10-08T14:30:36","slug":"medijske-analize","status":"publish","type":"page","link":"https:\/\/www.medianet.hr\/en\/medijske-analize\/","title":{"rendered":"Media analysis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1265\" class=\"elementor elementor-1265\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56d08e1 elementor-section-full_width elementor-section-height-full elementor-section-height-default elementor-section-items-middle\" data-id=\"56d08e1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44246d21\" data-id=\"44246d21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52465cba elementor-widget elementor-widget-heading\" data-id=\"52465cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Medijske analize<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9192089 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9192089\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bc38bc\" data-id=\"1bc38bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a124a8b elementor-widget elementor-widget-text-editor\" data-id=\"a124a8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Evaluiramo i analiziramo pojavnost u medijima te mjerimo va\u0161u PR u\u010dinkovitost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8d18a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4e8d18a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f78d3 elementor-widget elementor-widget-text-editor\" data-id=\"30f78d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Isplanirali ste svoju kampanju, povezali ste se sa svojom publikom i sada \u017eelite pratiti ostvarene rezultate. Kroz medijske analize nudimo vam \u0161iroki izbor parametra koji \u0107e definirati koliko je va\u0161a industrija, tvrtka, proizvod, doga\u0111aj ili osoba bila zastupljena u medijima, kakav je publicitet ostvarila, koje su klju\u010dne sadr\u017eajne odrednice nastupa u medijima, \u0161to su pojedini akteri na medijskoj sceni htjeli poru\u010diti javnosti i koliko su u tome uspjeli, kakav je odnos ulaganja u pla\u0107eni medijski prostor (marketin\u0161ka ulaganja) i ostvarenog nepla\u0107enog publiciteta te kakav je va\u0161 medijski nastup u odnosu na onaj va\u0161e konkurencije.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-294864c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"294864c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85f9fdb\" data-id=\"85f9fdb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6fb3958 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6fb3958\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-b7b54ab\" data-id=\"b7b54ab\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-305bcb8b elementor-widget elementor-widget-text-editor\" data-id=\"305bcb8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Temelji svih na\u0161ih analiza, koje obuhva\u0107aju sve vrste medija \u2013 uklju\u010duju\u0107i i dru\u0161tvene medije su:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d750a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"03d750a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Kori\u0161tenje naprednih tehnolo\u0161kih rje\u0161enja,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">sofisticirana metrika proiza\u0161la iz pra\u0107enja trendova u struci i dugogodi\u0161njeg  iskustva,  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">fokus na komunikacijskim ciljevima specifi\u010dnim za va\u0161u tvrtku ili kampanju.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-094e93a\" data-id=\"094e93a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c456b69 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c456b69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9d885b\" data-id=\"a9d885b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-663bfcc elementor-widget elementor-widget-text-editor\" data-id=\"663bfcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Upravo na ovaj na\u010din, na\u0161e analize postaju klju\u010dni dio za va\u0161u uspje\u0161niju komunikaciju i poslovanje op\u0107enito.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fdb907 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1fdb907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad09e3 elementor-widget elementor-widget-text-editor\" data-id=\"0ad09e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analize su na\u0161 najstariji proizvod koji nikad nije prestao biti aktualan. Iako se analize mogu prilagoditi va\u0161im zahtjevima i potrebama, u nastavku \u0107emo prikazati nekoliko najtra\u017eenijih vrsta:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1f099a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1f099a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57a46a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57a46a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9624e0\" data-id=\"e9624e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:[&quot;.elementor-widget-premium-addon-modal-box .elementor-widget-container&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e60508b premium-equal-height-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e60508b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;,&quot;premium_eq_height_target&quot;:[&quot;.elementor-widget-premium-addon-modal-box .elementor-widget-container&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-16a3403\" data-id=\"16a3403\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f39f2 premium-modal-dismissible-yes elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"60f39f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-60f39f2\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none \" data-text=\"Publicity analysis \">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Publicity analysis <\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-60f39f2\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"fadeInDown animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\t  Publicity analysis (of brand, person, company)\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Based on the data on the number of media publications and the way that media cover a specific subject, we draw conclusions on what kind of image the media has sent to the public and how well and efficient your media communication was.<\/p><p>Such analysis helps answer questions of how to channel your media performance, what to impose on the media, what to highlight, in which areas the presentation needs to be improved, which media and authors to focus on.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-83e771e\" data-id=\"83e771e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d53933 premium-modal-dismissible-yes elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"7d53933\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-7d53933\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none \" data-text=\"Benchmark\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Benchmark<\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-7d53933\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"fadeInDown animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tBenchmark\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Benchmark<\/strong>, comparative or competitive analysis<\/p><p>An analysis that includes two or more subjects or the entire industry.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-919d52d\" data-id=\"919d52d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a551369 premium-modal-dismissible-yes elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"a551369\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-a551369\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none \" data-text=\"Discourse analysis \">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Discourse analysis <\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-a551369\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"fadeInDown animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tDiscourse analysis \t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>The focus is on the course of debate in the media through verbal and non-verbal messages and the way they are relayed. They are tailored to customer needs and often include data collected from secondary (non-media) sources that are used in correlation.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-233d162 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"233d162\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ee7488d\" data-id=\"ee7488d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9aab22 premium-modal-dismissible-yes elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"d9aab22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-d9aab22\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none \" data-text=\"Event analysis \">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Event analysis <\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-d9aab22\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"fadeInDown animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tEvent analysis \t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Shows media coverage of an event, quality of media coverage, and efficiency of media appearance. Enriched with data on the extent and representation of key messages through the Keyword Cloud, measures the effectiveness of media communication and provides guidance for a further successful communication strategy.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d999262\" data-id=\"d999262\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cbcf71 premium-modal-dismissible-yes elementor-widget elementor-widget-premium-addon-modal-box\" data-id=\"7cbcf71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_modal_box_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"premium-addon-modal-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"premium-modal-box-container\" data-settings=\"{&quot;trigger&quot;:&quot;button&quot;,&quot;show_on_exit&quot;:false}\">\n\t\t\t<div class=\"premium-modal-trigger-container\">\n\t\t\t\t\t\t\t\t\t<button data-toggle=\"premium-modal\" data-target=\"#premium-modal-7cbcf71\" type=\"button\" class=\"premium-modal-trigger-btn premium-btn-lg premium-button-none \" data-text=\"Sponsorship analysis \">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t<span>Sponsorship analysis <\/span>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div id=\"premium-modal-7cbcf71\" class=\"premium-modal-box-modal\"\n\t\t\trole=\"dialog\"\n\t\t\tstyle=\"display: none\"\n\t\t\t>\n\t\t\t\t<div class=\"premium-modal-box-modal-dialog\" data-delay-animation=\"\" data-modal-animation=\"fadeInDown animated-fast\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"premium-modal-box-modal-title\">\n\t\t\t\t\t\t\t\t\tSponsorship analysis \t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-close-button-container\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"premium-modal-box-modal-close\" data-dismiss=\"premium-modal\">&times;<\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-modal-box-modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Measures the visibility of logos and sponsor names in media publications or during TV broadcasts,\u00a0 sponsor media publicity and sponsorship impact through presence in articles and clips, the value of the occupied media space, position and visibility. The results of sponsorship analyses help event organizers when acquiring new sponsors.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Medijske analize Evaluiramo i analiziramo pojavnost u medijima te mjerimo va\u0161u PR u\u010dinkovitost. Isplanirali ste svoju kampanju, povezali ste se sa svojom publikom i sada \u017eelite pratiti ostvarene rezultate. Kroz medijske analize nudimo vam \u0161iroki izbor parametra koji \u0107e definirati koliko je va\u0161a industrija, tvrtka, proizvod, doga\u0111aj ili osoba bila zastupljena u medijima, kakav je [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1268,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-1265","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medijske analize i mjerenje PR u\u010dinkovitosti | MediaNet<\/title>\n<meta name=\"description\" content=\"Kori\u0161tenjem naprednih tehnolo\u0161kih rje\u0161enja evaluiramo i analiziramo pojavnost u medijima te mjerimo va\u0161u PR u\u010dinkovitost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medianet.hr\/en\/medijske-analize\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medijske analize i mjerenje PR u\u010dinkovitosti | MediaNet\" \/>\n<meta property=\"og:description\" content=\"Kori\u0161tenjem naprednih tehnolo\u0161kih rje\u0161enja evaluiramo i analiziramo pojavnost u medijima te mjerimo va\u0161u PR u\u010dinkovitost.\" \/>\n<meta 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